Brantford Deserves Better: Why Local Dealerships Need Local Photography

There’s something special about Brantford. It’s a hardworking city built on relationships, where people still shake hands and do what they say they’ll do. Where you can still run into clients and business partners at the Bulldogs game.

So why should your dealership settle for a cookie-cutter photo service from a company that’s never set foot on your lot?

After 25+ years in the auto industry — many of them spent right here in Brantford — I’ve seen the impact that great photos and strong listings can have. That’s why I started Perritt Productions.

The mission is simple: to give Brantford dealerships a reliable, professional, local solution for inventory photography, video, and listing support — without the delays or one-size-fits-all approach.

Local vs. National: Why It Matters

Big vendors like AutoTrader Capture or Redline serve thousands of dealers across the country. That scale comes at a cost:

Slower turnaround

• Rotating photographers
• Generic editing
• Minimal flexibility
• With Perritt Productions, you get one point of contact — me — and a partner who understands the pace of the sales floor, not just the pixels on a screen.

Side by side comparison

Photographer Consistency
Perritt Productions: Always Jason — the owner
National Providers: Rotating photographers or subcontractors

Gear Used
Perritt Productions: Canon mirrorless with professional lenses
National Providers: Varies — sometimes smartphones

Turnaround Time
Perritt Productions: Guaranteed same-day (≤ 8 hrs)
National Providers: Typically 24–48+ hours

Photo Count & Editing
Perritt Productions: 25+ edited, consistent images
National Providers: 12–15 photos, basic or batch-edited

Upload to Website (D2C)
Perritt Productions: Optional add-on for $15
National Providers: Usually bundled, less flexible

SEO-Optimized Descriptions
Perritt Productions: Available and customized
National Providers: Rarely included

Drone / Hero Shots
Perritt Productions: Available for special vehicles
National Providers: Often not included

Branded Video Walkarounds
Perritt Productions: Customized per vehicle
National Providers: Only with premium packages

Social Media Files
Perritt Productions: Branded and sized for platforms
National Providers: Inconsistent or extra

Commitment
Perritt Productions: No contract — use when needed
National Providers: Often monthly commitment required

Customer Support
Perritt Productions: Direct line to Jason
National Providers: Call center or account rep

Why This Works in Brantford

Most buyers in Brantford still want to shop local — but they expect a national-quality online experience.

• Clean, well-lit, professionally edited photos build trust.
• A walkaround video adds personality.
• A drone shot makes that premium unit unforgettable.

In a city where many dealers still shoot with smartphones, just doing it right sets you apart.

You don’t need to sign a contract or buy a bloated package. You just need someone who’s been on your side of the desk — and now happens to be behind the camera.

✅ Want to Try It Out?

I’m offering

a free 2-vehicle shoot to dealerships curious about how this all looks in action.

No pressure. No pitch. Just great photos and a handshake.

Let’s show Brantford what great looks like.